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legislation
WWD
2 weeks ago
Marketing

What Brands Need to Know About the Proposed TikTok Ban - and How to Deal With It

TikTok's political crisis could prompt brands, marketers, and creators to reassess reliance on the platform. [ more ]
Theregister
11 months ago
Artificial intelligence

You wanted AI regulation? Well here it is, say US lawmakers

US Senators Michael Bennet (D-CO) and Peter Welch (D-VT) proposed legislation on Thursday to create a federal agency to oversee social media platforms and the development and use of AI systems.Under the Digital Platform Commission Act [PDF], a Federal Digital Platform Commission would coordinate with existing agencies to conduct investigations, protect folks, uphold existing antitrust laws, and even levy fines.
AdExchanger
1 year ago
Marketing tech

Canadians Say No-Can-Do; Streaming Of The Good Old Days | AdExchanger

Here's today's AdExchanger.comnews round-up... Want it by email?Sign up Don't Label Me here.Canada is coming for digital platforms like YouTube, TikTok, Spotify and Netflix with legislation that requires the services to feature Canadian content in country.The new law extends regulations already in place for domestic TV and radio stations to abide by Canadian content quotas.
morelegislation
Music
www.theguardian.com
1 month ago
Music

James Blake's music subscription model is a fantasy that disadvantages fans and musicians

Digital music platforms' current subscription model is disenfranchising artists and devaluing music.
Direct support to artists through individual subscription models like Vault can be beneficial. [ more ]
The Verge
1 month ago
Music

Pitchfork lived and died by the internet

Pitchfork was influential in the music industry, especially in promoting indie artists.
The evolution of music consumption from physical mediums to digital platforms has impacted music journalism. [ more ]
moreMusic
Online marketing
Newsmax
4 months ago
Online marketing

US Political TV Ad Spending to Soar in 2024

U.S. political advertising spend is expected to increase by 30% in 2024 to reach $12.32 billion, with TV media receiving the majority of the ad dollars.
Digital platforms like Meta Platforms and Google are predicted to see a significant spike in political ad spending, with a growth rate of 156%. [ more ]
Newsmax
4 months ago
Online marketing

US Political TV Ad Spending to Soar in 2024

U.S. political advertising spend is expected to increase by 30% in 2024 to reach $12.32 billion, with TV media receiving the majority of the ad dollars.
Digital platforms like Meta Platforms and Google are predicted to see a significant spike in political ad spending, with a growth rate of 156%. [ more ]
Newsmax
4 months ago
Online marketing

US Political TV Ad Spending to Soar in 2024

U.S. political advertising spend is expected to increase by 30% in 2024 to reach $12.32 billion, with TV media receiving the majority of the ad dollars.
Digital platforms like Meta Platforms and Google are predicted to see a significant spike in political ad spending, with a growth rate of 156%. [ more ]
The Hollywood Reporter
5 months ago
Online marketing

Global Ad Market to Slow in 2024, U.S. Political Spending to Surge

Global advertising spending is projected to increase in the coming years, with digital platforms like Google and Meta taking the lead over traditional media players.
Political ad spending is expected to reach a new record in 2024, with the U.S. market experiencing growth but at a slower rate. [ more ]
The Hollywood Reporter
5 months ago
Online marketing

Global Ad Market to Slow in 2024, U.S. Political Spending to Surge

Global advertising spending is projected to increase in the coming years, with digital platforms like Google and Meta taking the lead over traditional media players.
Political ad spending is expected to reach a new record in 2024, with the U.S. market experiencing growth but at a slower rate. [ more ]
moreOnline marketing
Marketing tech
MarTech
5 months ago
Marketing tech

Advertising performance in the context of conversation | MarTech

Digital platforms that focus on conversation provide a unique extension to performance campaigns.
Conversations about consumer problems, recommendations, and brands drive opinions and purchases. [ more ]
AdExchanger
11 months ago
Marketing tech

Car-Sharing Company Turo Lets Data-Driven Personalization Take The Wheel | AdExchanger

By
You might call Andrew Mok an accidental CMO."I never thought I would do marketing," Mok said.Although Mok is now CMO of peer-to-peer car-sharing company Turo, which bills itself as "Airbnb for cars," he was "more of a left-brain person growing up."Mok's Taiwanese immigrant parents encouraged him to focus on hard skills, so he majored in computer science and business administration at UC Berkeley and, in 2012, started at Turo in a business intelligence role.
moreMarketing tech
RAIN News
10 months ago
Music

National Music Publishers Association sues Twitter for unpaid music use ($250M) - RAIN News

In a startling interruption of Twitter's placid and uneventful operation, the National Music Publishers Association (NMPA) has brought a lawsuit against the social media platform, claiming Twitter has failed to pay for music placed on its platform.The action seeks $250-million in damages.Twitter's predicted top-line revenue for 2023 is $2B-$5B.
Consequence
11 months ago
Music

Dethklok unveil expanded edition of The Dethalbum: Stream

It's a good day for Dethklok fans, as an expanded edition of their 2007 debut LP, The Dethalbum, has just been released digitally.The 24-song collection is available to stream below.Dethklok are the animated band depicted in the Adult Swim series Metalocalypse.In real life, the music features Metalocalypse co-creator Brendon Small and legendary metal drummer Gene Hoglan, among others.
www.theguardian.com
1 year ago
Music

David Jolicoeur, founding member of De La Soul who also performed as Trugoy the Dove, dies aged 54

David Jolicoeur, a founding member of the landmark rap trio De La Soul, has died at the age of 54.His death was confirmed by his representatives on Sunday and was first reported by the music outlet AllHipHop.No cause of death was disclosed.The musician who commonly performed under the stage name Trugoy the Dove, and later in his career as Dave had been open about his health issues.
Secret London
1 year ago
Music

Could A Former Sex Pistol Be Heading To Eurovision?

The connection between Eurovision and rock and roll might be a tenuous one to make for those only glancingly familiar with the song competition.However, fans of the annual event will know that the competition has played host to many a rock and roll act.2021 even saw Italian rock outfit, Måneskin, winning their iteration of the competition.
experiences
www.theguardian.com
11 months ago
Privacy professionals

Meta warns Australia's plan to limit targeted ads could push free platforms towards subscription fees

Facebook's parent company has warned Australia is taking an overly broad approach to privacy law reforms, claiming that proposed limits on targeted ads will harm free digital platforms and could push them towards subscription models.Meta's privacy policy director, Melinda Claybaugh, said concerns about targeting users were a response to a perceived, unspecified harm that could hamper the personalisation of digital platforms, even when beneficial to consumers, including children.
Washington Post
1 year ago
Europe news

Ukraine live briefing: Drones attack Kyiv, officials say; Putin set to travel to Belarus

The Ukrainian capital, Kyiv, came under attack again early Monday.The city's military administration said drones were shot down in Kyiv's airspace but some critical infrastructure was still hit.Residents were advised to take cover until an air raid alert was lifted.The attacks follow a barrage of Russian missiles that struck infrastructure across seven cities last week, leading President Volodymyr Zelensky to renew his appeal to allies for better air defenses.
moreexperiences
opportunity
Exchangewire
1 year ago
Marketing tech

Innovation is Making Digital Advertising More Powerful: Q&A with Rafa Ruigomez, StackAdapt

In this exclusive Q&A ahead of ATS Madrid 2023, Rafa Ruigómez, programmatic account manager, StackAdapt, provides an overview of the growing importance of contextual targeting, the value of a multi-channel strategy, and how marketers are already exploring Web3 technologies.How are advertisers and marketers preparing for the deprecation of third-party cookies and shift away from identifiers?
Modern Retail
1 year ago
Marketing

Modern Retail Research: As DTC dominates, marketplaces edge out retailer channels for brand investment

Brands are primarily focused on their owned e-commerce sites.As for other sales channels, new survey results show that marketplaces are now winning slightly more brand investment than retail partner-owned digital platforms.For brands and retailers responding to Glossy and Modern Retail's Q1 2023 survey, marketplaces came in second place, in terms of the sales channel accounting for most investment from brands.
Digiday
1 year ago
Marketing

What Accenture Song's behaviorial research tells us about brand loyalty and Web3 in 2023

| By Antoinette Siu



Brands will have to become experts on their avid fans in 2023 to succeed.Consulting giant Accenture's marketing/branding/advertising arm Accenture Song's annual human behavior trends report, which will be released later this week, identifies the cultural shifts impacting brand loyalty, the workplace and decentralization technologies in the coming year.
Eater
1 year ago
Food & drink

Your Favorite YouTube or TikTok Star Now Probably Owns a Restaurant

Dylan Lemay had worked at Cold Stone Creamery for eight years before he started posting on TikTok in early 2020, motivated by a friend's goal of becoming "TikTok famous."Through POV-style videos of himself decorating ice cream cakes and tossing balls of ice cream into the air, he became the platform's top food and beverage creator by the end of 2021.
Adweek
1 year ago
Marketing

TikTok Star Smac Wants to Help Brands Make Better Ads

When Sarah McCreanor, known professionally as Smac, walks onto a commercial set dominated by intricate props, high-end green screens and an intimidating collection of cameras, she is confident that the directors, producers and costume designers have no idea she can present any product to an attentive audience of 2.7 million just by logging onto TikTok.
Digiday
1 year ago
Marketing

How the new Web3 loyalty program at Starbucks will be a litmus test for the future of branded NFTs

When it comes to digital innovation, Starbucks has been a pioneer on a number of fronts.Some say its new Web3 loyalty program will be a litmus test far beyond the world of coffee.On Thursday, the coffee giant announced the beta launch of Starbucks Odyssey, the company's first major attempt at integrating blockchain tech into its existing rewards program.
moreopportunity
journalists
www.france24.com
1 year ago
France politics

FRANCE 24 concludes audit of four journalists from its Arabic language service

Issued on: 15/03/2023 - 17:14 Logo France 24 After a journalist and three Arabic-language correspondents of FRANCE 24 were accused of certain comments posted on their personal social media pages, the management of the channel immediately launched an audit.Pending the results of this audit, the four concerned were excused from their job duties to protect the integrity of the work of the entire Arabic language channel editorial staff of FRANCE 24, whose content, both on-air and on digital platforms, make it a balanced, non-partisan channel, verifying facts and cultivating constructive debates through the professionalism of its journalists.
Ars Technica
1 year ago
Media industry

Meta threatens to restrict news in Canada if it's forced to pay publishers

After losing a similar battle in Australia, Meta continues to resist efforts by a growing number of countries to require the social media company to pay for news linked on platforms like Facebook and Instagram.On Saturday, Meta announced that it would end news access for Canadian Facebook and Instagram users if the country's Online News Act is passed, Reuters reported.
www.france24.com
1 year ago
France politics

FRANCE 24 reaffirms the commitment of all its channels to fight against all forms of discrimination

Issued on: 12/03/2023 - 20:32 Logo France 24 After the publication of an article on the CAMERA website (Committee for Accuracy in Middle East Reporting in America), and taken up by the Simon Wiesenthal Center, implicating a journalist and three Arabic-language correspondents of France 24 regarding certain comments they allegedly posted on their personal pages on social networks, the channel's management has immediately opened an audit on these alleged posts, as it communicated internally on March 10.
www.independent.co.uk
1 year ago
UK news

Last BBC regional news programmes air in Oxford and Cambridge

The last regional TV news programmes in Oxford and Cambridge have aired on the BBC.The services were scrapped  merging with the BBC's Southampton and Norwich operations  as part of the broadcaster's plans that saw it focusing on digital first content.South Today  Oxford and Look East (West) aired for the last time at 6.30pm on Friday.
vancouversun
1 year ago
Media industry

New Zealand follows Canada, Australia requiring Facebook, Google to pay for news

New Zealand takes notes from Canada's Bill C-18 which aims to force the two companies to negotiate commercial deals for news revenue-sharing with publishers

   
WELLINGTON - The New Zealand government said it will introduce a law that will require big online digital companies such as Alphabet Inc's Google and Meta Platforms Inc to pay New Zealand media companies for the local news content that appears on their feeds.
Creative Bloq
1 year ago
Graphic design

So you're telling me this art was created with a typewriter?

(Image credit: James Cook)
They say a picture is worth a thousand words, and one artist is out to prove that, making pictures from words by typing them out.He types his captivating visual art into existence with retro tools more associated with journalists and office secretaries than artists.Anyone who thinks the typewriter is dead, should think again.
morejournalists
digital-advertising
The Motley Fool
1 year ago
Marketing

Walmart's CFO Just Dropped a Bombshell Reason to Buy The Stock | The Motley Fool

The world's biggest brick-and-mortar retailer is evolving in a big way.Yes, Walmart is doing more online sales every year, but that's not its biggest evolution taking shape right now.Neither is its foray into primary healthcare, or any of its other traffic-driving offerings like premium private-label wines or technology-installation services.
POLITICO
1 year ago
Online marketing

Elon Musk reopened Twitter for political ad business. But is it too late?

The platform's new ad verification process and disclosure mechanisms are rudimentary so far, relying on both potential advertisers and members of the public to fill out a form hosted by Google, unusual for a tech company that would typically be expected to build most of its own web features.Both Republican and Democratic digital operatives said they expect Twitter advertising will eventually pick up as campaigns seek to meet voters wherever they are, including on the Musk-owned platform.
AdExchanger
1 year ago
Marketing tech

Applying The Scientific Method To TV Attribution | AdExchanger

On TV and Video " is a column exploring opportunities and challenges in advanced TV and video.Most of us probably associate the scientific method with high school science class.But really, isn't this process exactly what advertising should follow, too?Arguably, the scientific method has fueled performance digital advertising from its infancy in 1998 to over $200B in revenue per year in 2022.
The Motley Fool
1 year ago
Marketing

My Best Monster Growth Stock for 2023 (and Beyond) | The Motley Fool

Digital advertising is an industry that's rising in popularity for marketers because of the numerous benefits it provides compared to traditional advertising.Advertisers can target specific audiences with digital ads and change ad formats.It's also more measurable to determine ad success.Additionally, with consumers spending increasing time on digital platforms, marketers are getting more views on their ads.
moredigital-advertising
AdExchanger
1 year ago
Marketing tech

Tinuiti Snaps Up Ampush To Enhance Its Social Chops | AdExchanger

By
Independent performance agency Tinuiti is making a bigger push into social with the acquisition of growth marketing shop Ampush on Tuesday.Tinuiti declined to disclose the financial terms of the deal.The Ampush acquisition marks Tinuiti's third in the past two years.In March 2021, Tinuiti scooped up retail media agency The Ortega Group, and it bought streaming TV player Bliss Point Media in August.
The Motley Fool
1 year ago
Marketing tech

Where Will The Trade Desk Stock Be in 5 Years? | The Motley Fool

The Trade Desk  has generated impressive returns since its IPO in 2016.The advertising technology company went public at $1.80 per share (on a split-adjusted basis), and its stock now trades around $45.
Therefore, a modest $1,000 investment in The Trade Desk would have blossomed to $25,000 in just over six years.
Exchangewire
1 year ago
Marketing tech

Taboola Signs Exclusive Multi-Year Deal with Time Out to Become New Global Recommendations Provider

Taboola, a global leader in powering recommendations for the open web, today (December 13th, 2022) announced a new multi-year deal with Time Out, a global media and hospitality business that inspires and enables people to discover and experience the best things to do, see and eat in 333 cities in 59 countries.
MarTech
1 year ago
Marketing tech

Digital experience is important to diners too | MarTech

Around 80% of consumers expect to be able to use technology to order at casual restaurants.This follows a period when QR codes became widely used to access menus in service of contactless ordering.But that's not all."From initial search and discovery, through the ordering and post-meal engagement, consumers want a seamless and personalized experience catered to their individual needs," said Perry Turbes, CEO of HungerRush, in a release.
www.mercurynews.com
1 year ago
Online marketing

Why You Need Video Advertising in Your Digital Marketing Plan

Whether you fully realize it or not, video plays a huge role in our daily lives.Social media feeds are full of videos shared by friends and family, notable brands post videos showcasing new products, and targeted ads even show up as we stream our favorite shows.Everywhere you look, video is an integral part of the user experience.
Marketing
Forbes
2 days ago
Marketing

'Senor De Los Cielos' Spin-Off, Reality Shows, Sports Abound On Telemundo 2024-2025 Slate

Telemundo plans to enhance programming for U.S. Latinos with over 1,000 hours of content in the 2024-25 season. [ more ]
The Drum
5 days ago
Marketing

3 marketing insights to elevate your cricket season strategies

Leverage category trends to create impactful marketing strategies during cricket season. [ more ]
Shopify
1 week ago
Marketing

What Is Ecommerce? A Comprehensive Guide (2024) - Shopify

Ecommerce revolutionized business with online sales in 1994, leading to a $8 trillion global market by 2026. [ more ]
Le Monde.fr
3 weeks ago
Marketing

Mozilla Foundation report criticizes lack of advertising transparency on major platforms

Major digital platforms' advertising transparency tools criticized for lack of functionality and restrictions. [ more ]
www.bostonherald.com
4 weeks ago
Marketing

The US might ban TikTok. Record labels are cutting ties. What's music's Plan B?

Viral success on TikTok can lead to significant career opportunities in the music industry, but artists must remain true to themselves to sustain long-term success. [ more ]
Adweek
1 month ago
Marketing

Northwestern Mutual's CMO on Financial Marketing for the Next Gen

Northwestern Mutual focuses on blending traditional financial wisdom with modern engagement for younger audiences.
Lynn Teo's career success emphasizes continuous learning and curiosity as key factors in marketing leadership. [ more ]
moreMarketing
Barrons
4 days ago
Europe politics

EU Queries X Over Cut To Content Moderation Resources

The EU is requesting explanations from digital platforms for reducing content moderation resources ahead of European elections. [ more ]
www.marketingdive.com
1 week ago
Tech industry

Amazon's Prime Video ads rollout gains traction ahead of upfronts debut

Amazon's advertising revenue grew 24% to $11.82 billion in Q1, driven by sponsored product ads on its e-commerce platform and ads on Prime Video. [ more ]
www.npr.org
1 month ago
Tech industry

Meta is limiting how much political content users see. Here's how to opt out of that

Meta is limiting political content on Instagram and Threads
Users' default settings are being changed to limit political content [ more ]
The Verge
2 weeks ago
Digital life

How to stop being reminded of memories you don't want to be reminded of

Digital platforms may inadvertently trigger pain by sending memory notifications, prompting the need for control over such reminders. [ more ]
Grocery Dive
3 months ago
Digital life

Retail media to elevate in-store grocery experiences in 2024, experts say

Grocers are using digital platforms like Instacart and smart carts to target customers with personalized ads and promotions.
In-store and online retail media is still in the early stages, with retailers experimenting with technologies like interactive sampling kiosks and electronic shelf labels. [ more ]
Acm
1 year ago
Digital life

Canada Pushes Canadian Content, Irking Big Tech

Proposed legislation in Canada that would require digital platforms to promote Canadian content over foreign-made content and make annual payments for the nation's artistic community is facing pushback from Alphabet Inc., Meta Platforms Inc., and Bytedance Ltd., the parent companies of Google, Facebook, and TikTok, respectively.
Brandingmag
3 weeks ago
Graphic design

Personal Brand Narratives: From Self-Assessment to Strategic Content

Personal branding is essential in today's digital age, with authenticity being key to creating a strong brand. [ more ]
Creative Bloq
1 year ago
Graphic design

DreamWorks has a new logo animation - and absolutely nobody is happy about it

(Image credit: DreamWorks)
Animated logos are everywhere these days.Everyone from Hollywood studios to your local corner shop has one.... OK, maybe not quite.But pretty much anyone who uses video for communication on digital platforms wants an animated logo.And with good reason, a little bit of animation can go a long way to making a iconic logo even more memorable.
Kansas City Star
1 month ago
Marketing

LinkedIn to roll out TikTok-style video option

LinkedIn is testing a TikTok-style video option for users.
LinkedIn's new video feature is designed for easier discovery of videos on the platform. [ more ]
Medium
1 month ago
Marketing

Why the internet is full of "digital junk mail"

User-generated content is reshaping online preferences towards short-form, fleeting content.
Digital platforms are encouraging the spread of poor images, like low-resolution and quickly distributable content. [ more ]
Washington Post
1 month ago
Marketing

For Gen Z, side hustles are for the job you actually care about

Side hustles are popular among young workers for making extra cash and pursuing their passion online.
Digital side hustles have low entry barriers and can be started easily with the help of online platforms. [ more ]
Alleywatch
1 month ago
NYC startup

The AlleyWatch Startup Daily Funding Report: 3/21/2024

Coast raised $25M in Venture funding for their digital financial services platform.
Kemet Trading secured $5M in Venture funding for their digital assets derivatives trading platform. [ more ]
www.theguardian.com
1 month ago
Marketing

Congress is right to want to curtail TikTok's power and influence | Nita Farahany

TikTok's political influence was demonstrated when it mobilized users to impact Congress.
The addictive nature of TikTok, fueled by its algorithms, raises concerns about exploitation and manipulation. [ more ]
Social Media Today
2 months ago
Media industry

Indonesian Government Proposes Scheme To Force Digital Platforms To Pay for News Content

Digital platforms must share revenue with local media outlets in Indonesia.
Meta faced challenges with Australian publisher content but eventually reached a compromised deal. [ more ]
www.poynter.org
2 months ago
Media industry

Is local news access tied to how much money you make?

Local news availability often depends on community wealth and location.
Decline in advertising revenue has led to challenges for local news outlets. [ more ]
Social Media Today
2 months ago
Media industry

Indonesian Government Proposes New Scheme to Force Digital Platforms to Pay For News Content

Digital platforms in Indonesia must now share revenue with local media outlets.
Meta faced challenges with Australian publisher content but reached a compromised deal. [ more ]
Poynter
3 months ago
Media industry

CNN sets its sights on a world outside of TV - Poynter

CNN's new head, Mark Thompson, believes that the future of news is not linear TV, but rather digital platforms like smartphones.
Thompson plans to combine all of CNN's news operations under one umbrella to create a true multimedia strategy. [ more ]
The Statesman
1 year ago
Media industry

YouTube most popular platform for Indian language news consumers

Google-owned YouTube is the most popular platform for Indian language digital news consumers, with a whopping 93 per cent using it to access news, a report revealed on Thursday.The report by Google News Initiative in partnership with marketing data and analytics company Kantar captures the distinct news content consumption preferences and behaviours of the online Indian language news consumers in the country.
The Conversation
1 year ago
Media industry

The Online News Act could give Google and Meta too much influence over Canadian news organizations

Bill C-18, the Online News Act, could give Google and Meta greater influence over Canadian news media in the form of new agreements between online platforms and news organizations.The act would require digital platforms that make news outlets' content available in Canada to negotiate with those outlets to provide compensation for their news content.
LogRocket Blog
2 months ago
UX design

10 Figma accessibility plugins that make up for the lack of inbuilt options - LogRocket Blog

Accessibility is essential for ensuring equal access to information and experiences on digital platforms.
Figma offers a variety of accessibility plugins to facilitate the creation of accessible designs. [ more ]
Medium
1 year ago
UX design

The Disproportionate Impact of Evil UX Patterns on the Cognitively Disabled Community

By ChatGPT & Jamie Vanderwall
"Write about how evil UX patterns disproportionately affect the cognitively disabled community."User experience (UX) patterns are a crucial aspect of modern digital design.UX patterns are design solutions that solve common user problems in a simple and effective way.
Medium
1 year ago
UX design

5 Differences Between UX and Behavioural Insights

Disclaimer: Before UX designers cry foul, I'd like to clarify that while my background is in psychology and behavioural science, I have been trained in the Stanford d.schoolDesign Thinking method, helped to design decision support systems with human factors engineers in my previous job, and worked with UX designers in my techforgood volunteer work at .
Social Media Today
2 months ago
Business intelligence

Google Shares Insights Into Top Super Bowl Related Trends

Brands opted for emotional and purpose-driven ads.
Digital and social media platforms played a significant role in advertising. [ more ]
ComputerWeekly.com
3 months ago
Business intelligence

Vodafone looks to 'hyperscale' IoT through Microsoft strategic partnership | Computer Weekly

Vodafone and Microsoft have formed a 10-year strategic partnership to offer scaled digital platforms across Europe and Africa.
The collaboration will focus on transforming Vodafone's customer experience, scaling IoT, digital acceleration in Africa, enterprise growth, and cloud transformation. [ more ]
Nextgov.com
3 months ago
Artificial intelligence

Congress should create an agency to oversee digital platforms, senators write

Lawmakers are urging Chuck Schumer to prioritize the creation of a federal agency to oversee digital platforms.
The lawmakers expressed concerns about the potential harm caused by unregulated AI technologies. [ more ]
New York Post
5 months ago
Artificial intelligence

Rupert Murdoch says News Corp focused on 'opportunities and challenges' posed by AI

News Corp is focused on both the opportunities and challenges of advanced AI tools.
They are engaged in negotiations to provide original content to companies building generative AI tools.
News Corp aims to ensure that AI tools compensate news organizations for their content. [ more ]
Variety
3 months ago
Marketing

Media and Entertainment Industry to Hit $1 Trillion Valuation in 2024

The media and entertainment industry is forecast to exceed $1 trillion in value by 2024.
Online video advertising is set to become the leading revenue source by 2028. [ more ]
Entrepreneur
3 months ago
Growth hacking

5 Proven Strategies for Boosting Your App Downloads | Entrepreneur

Deep dive into audience understanding
Focus on creative consistency [ more ]
Newsmax
4 months ago
Privacy technologies

US Political TV Ad Spending to Soar in 2024

U.S. political advertising spend is expected to increase by 30% in 2024 to reach $12.32 billion, with TV media receiving the majority of the ad dollars.
Digital platforms like Meta Platforms and Google are predicted to see a significant spike in political ad spending, with a growth rate of 156%. [ more ]
Newsmax
4 months ago
Marketing

US Political TV Ad Spending to Soar in 2024

U.S. political advertising spend is expected to increase by 30% in 2024 to reach $12.32 billion, with TV media receiving the majority of the ad dollars.
Digital platforms like Meta Platforms and Google are predicted to see a significant spike in political ad spending, with a growth rate of 156%. [ more ]
Digiday
4 months ago
Marketing

Media Buying Briefing: Here are five media agency trends to watch in 2024

Media agencies will face major challenges in 2024, including the impact of cookies going away, the rise of connected TV, scrutiny on digital platforms, and the rise of generative AI.
Marketers are increasingly in-housing their advertising efforts and directly connecting with customers, leading to deeper relationships and more personalized messaging. [ more ]
MarTech
5 months ago
Marketing

Advertising performance in the context of conversation | MarTech

Digital platforms that focus on conversation provide a unique extension to performance campaigns.
Conversations about consumer problems, recommendations, and brands drive opinions and purchases. [ more ]
MarTech
5 months ago
Marketing

Advertising performance in the context of conversation | MarTech

Digital platforms that focus on conversation provide a unique extension to performance campaigns.
Conversations about consumer problems, recommendations, and brands drive opinions and purchases. [ more ]
The Hollywood Reporter
5 months ago
Marketing

Global Ad Market to Slow in 2024, U.S. Political Spending to Surge

Global advertising spending is projected to increase in the coming years, with digital platforms like Google and Meta taking the lead over traditional media players.
Political ad spending is expected to reach a new record in 2024, with the U.S. market experiencing growth but at a slower rate. [ more ]
SecurityWeek
1 year ago
Marketing

Big Tech Crackdown Looms as EU, UK Ready New Rules

TikTok, Twitter, Facebook, Google, and Amazon are facing rising pressure from European authorities as London and Brussels advanced new rules Tuesday to curb the power of digital companies.They're among those on a list of the 19 biggest online platforms and search engines that the European Union's executive arm said must meet extra obligations for cleaning up illegal content and disinformation and keeping users safe under the 27-nation bloc's landmark digital rules that take effect later this year.
www.theguardian.com
1 year ago
France news

The Night of the 12th review gripping true-crime drama breaks with convention

French film-maker Dominik Moll has given us a gripping true-crime procedural, a desolate study of the ubiquity of evil and misogynist violence and the abyss of unknowing into which everyone finds themselves gazing: crime victims, relatives and the police themselves.And crime in the real world is often not bounded by the Agatha Christie conventions of clearcut motives and culprits unmasked.
www.theguardian.com
1 year ago
France news

Out of This World review art and misogyny collide in murderous obsession

This artfully made, borderline-despicable French drama revolves around Leo (Kevin Mischel), a brooding, lonely taxi driver with cheekbones sharp as dressmaker's shears, a secret talent for musical composition, romantic longings for pretty dancer Amelie (Aurelia Poirier) and the uncontrollable urge to kill women.
SBS News
1 year ago
Marketing

A quiz, an email and a delivery: Why online sales of weight-loss drugs could be reined in

"While we cannot comment on ongoing investigations that could result in compliance action, we are working with several digital platforms including TikTok, Instagram, Facebook, eBay, Amazon and Gumtree among others, to prevent and remove unlawful advertising of therapeutic goods," a spokesman said in a statement.
https://www.rogerebert.com/
1 year ago
Film

Back to the Drive-in movie review (2023) | Roger Ebert

Wright visits drive-ins nationwide, profiles the people and terrain, and invites them to tell their stories.Sites of interest include The Wellfleet in Cape Cod, Los Angeles' Mission Tiki, The Galaxy Drive-in of Ennis, Texas, and the Field of Dreams Drive-in of Liberty Center, Ohio.The latter exists because the owner became obsessed with opening a drive-in near his rural home but got frustrated by local zoning opposition.
Hogs Haven
1 year ago
Washington Redskins

All aTwitter: 14 February 2023

The goal of All aTwitter is to give readers a handy spot to check the Washington Commanders beat writers & bloggers, national sports journalists, and football fans in order to keep up on the latest news and opinions about Washington, the NFL, and sports in general, along with a smattering of other things.
Variety
1 year ago
Marketing

Evan Adlman Expands Oversight In AMC Networks Ad-Sales Overhaul

Evan Adlman, a sales executive who has helped develop many of AMC Networks ' advanced advertising initiatives in recent years, will take oversight of the company's digital and national sales teams under an overhaul of the team.Adlman will become executive vice president of commercial sales and revenue operations.
Digiday
1 year ago
Marketing

Live shopping promises stronger brand-consumer connections in 2023

As social commerce grows in prominence across digital platforms, an increasing number of brands are employing its capabilities to connect ad spend to online purchases.One aspect of its rising popularity is live shopping, which enables merchants to showcase and sell their products via livestream videos, integrated within digital platforms and offering consumers a more immersive shopping format.
www.independent.co.uk
1 year ago
UK news

MPs call for action on broadcasting Scottish sports events

For free real time breaking news alerts sent straight to your inbox sign up to our breaking news emails Sign up to our free breaking news emails MPs are calling for action from the UK Government and broadcasters to ensure more Scots can watch major sporting events for free.Westminster's Scottish Affairs Committee said the government should be more proactive in acknowledging the frustration of Scottish fans.
Podcasternews
1 year ago
Podcast

Blue Wire Hires Jeremiah Crowe As Director Of Operations

Blue Wire is pleased to announce the addition of Jeremiah Crowe as Director of Operations.Crowe brings 20+ years of media experience to Blue Wire, spanning ESPN Radio, Audacy, Cumulus and his own company Green Roll Media.In his new role at Blue Wire, Crowe will play an integral role in the company's in-person studio partnerships with Wynn Resorts.
Washington Post
1 year ago
Business

Analysis | When Terminator Robots Police Loan Markets

Nine days after Avraham Eisenberg began to borrow curve cryptocurrency tokens on Aave, a decentralized lending platform for digital assets, he found his $38 million(1)loan abruptly liquidated by terminator bots.An estimated $10 million loss on a failed punt sounds only mildly annoying, compared with everything else going on in Eisenberg's life - the self-described "applied game theorist" was arrested in Puerto Rico recently for allegedly draining $110 million from trading platform Mango Markets.
Consequence
1 year ago
Music

Mac DeMarco announces new album Five Easy Hot Dogs

Mac DeMarco has announced his new album, Five Easy Hot Dogs.It arrives on CD and digital platforms on January 20th via Mac's Record Label ahead of its vinyl release on May 12th.The instrumental collection was created while traveling across North America, with each song named after the city in which it was recorded.
Digiday
1 year ago
Marketing

How brands are planning holistic TV campaigns to maximize effectiveness in 2023

With the rapid adoption of connected TV (CTV) viewership, marketers are looking for ways to balance spending between new digital streaming opportunities and the long-established benefits of investing in linear TV.Both platforms offer unique value propositions, with CTV providing more addressability and access to niche audiences, while linear TV provides access to large-scale audiences.
SeekingAlpha
1 year ago
Media industry

Facebook threatens to pull news content from U.S. platform

A bill known as the Journalism Competition and Preservation Act is gaining traction in Congress that could enable "final offer" arbitration, sometimes called "baseball arbitration," for the remuneration of online content.Smaller publishers argue that it would level the playing field by allowing news organizations to band together for a larger share of advertising revenue pie, though Big Tech feels quite the opposite.
Social Media Today
1 year ago
Marketing

Meta Publishes New Guide to the Key Factors Influencing Consumer Decisions

According to a new report from Meta, created in partnership with Publicis Data Intelligence, and incorporating insight from over 1,000 consumers, the most influential factors are: video, social commerce and recommendations.The new, 14-page whitepaper, which you can download here, looks specifically at South East Asian market trends, though the findings are likely universal, with Meta working to identify the key elements that drive consumer action in the modern landscape.
CityAM
1 year ago
Marketing

TikTok rides out wider advertising slowdown

FILE PHOTO: TikTok head office in United States     TikTok is expected to ride out the advertising slowdown, as the Chinese-owned social media titan becomes an outlier to the wider industry slowdown.According to a new report published by GroupM, the media buying agency owned by WPP, TikTok doubled its advertising revenue in 2022.
english.elpais.com
1 year ago
Music

Spotify Wrapped, the musical selfie monopolizing the conversation on Twitter

Maria is making lunch when she receives a message from a friend.Spotify Wrapped has just been released  the platform's viral marketing campaign that gives each user a personalized summary of the soundtrack to their year.It packages your most listened-to songs, your favorite albums and genres.Maria, a 23-year-old journalist based in Madrid who prefers not to give her last name, has been waiting for this moment all week and is a little nervous.
Social Media Explorer
1 year ago
Online marketing

Is Social Media Finally Ready To Evolve? - Social Media Explorer

TOPSHOT: Mark Zuckerberg, founder and CEO of Facebook testifies before the US House Committee on Energy ... [+]
AFP via Getty Images  Facebook and Twitter enjoyed a strong run.Mark Zuckerberg was born in Harvard's dorm rooms.He catalyzed the rise of Twitter on whiteboards back in those early days.The entire idea of early social media companies relied heavily on large social connections.
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